![]() Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome. Commercial messages and political campaign displays have been found in the ruins of Pompeii and Arabia. ![]() It is considered the world's earliest identified printed advertising medium.Įgyptians used papyrus to make sales messages and wall posters. Pre-modern history Bronze plate for printing an advertisement for the Liu family needle shop at Jinan, Song dynasty China. ![]() In the 20th century, advertising grew rapidly with new technologies such as direct mail, radio, television, the internet and mobile devices.īetween 19 advertising averaged 2.2 percent of Gross Domestic Product in the United States. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines. The history of advertising can be traced to ancient civilizations. Major force in capitalist economies Advertising revenue as a percent of US GDP shows a rise in audio-visual and digital advertising at the expense of print media. ![]()
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